Recently, German customers visited us. They are also football fans. They are more optimistic about Brazilian and South American teams than European teams. The performance of European teams in this World Cup is lackluster. An important reason is that the climate in Brazil is too hot and Europeans are not used to it. The German team performed well in the group stage because the German team was prepared in advance to deal with the hot climate in Brazil. At the same time, some "dark horses" such as Costa Rica have broken out, which is also a highlight of this World Cup.
Looking at the development of the industry from the World Cup, the development of the LED lighting industry is also facing the same situation. LED is the turning point of the lighting industry and the beginning of competition among manufacturers and merchants:
First of all, the LED lighting market has huge potential, attracting many manufacturers to enter the industry. In addition to the upper and middle reaches of the industry being occupied by giants and powerful manufacturers, there are many downstream businesses and fierce competition. Competition in LED lighting is only increasing, and many traditional brands and businesses may be eliminated.
Secondly, domestic and foreign brands and manufacturers, as well as traditional and new brands, have joined the "melee". The Chinese market has huge potential. Local brands are vying for layout and adopting various strategies. Large foreign brands are also making moves, including Philips, Osram, GE, etc., to jointly seize the market. There are also newly emerging cross-industry brands that have financial and other advantages and are trying their best to seize a place.
Third, the number of manufacturers in the LED lighting industry has increased dramatically, and corporate acquisitions have become common. Powerful companies integrate and layout the LED industry chain, markets and channels through acquisitions and other methods to improve their strategic layout.
Fourth, traditional brands have experienced a decline in market share amid drastic changes; emerging brands and manufacturers have used their own technology, design, capital and other advantages to develop rapidly, surpassing or even eliminating traditional lighting brands.
In the LED era, the competition among lighting companies is as fierce as the World Cup. It is difficult to determine who will be eliminated and who will eventually become the champion or winner. Lighting companies must continue to cultivate their internal skills, keep pace with the times and adjust their strategies to avoid being eliminated in the fierce competition.
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